The Transitional Infant Care (TIC) hospital has an excellent record in improving infant health while involving parents in the process. The management asked us to create a video with enough emotional impact that parents would be motivated to have their infants transferred from various hospital Neonatal Intensive Care Units to TIC.

The result: a significant upswing in babies being transferred to TIC, where they (and their parents) thrive.

To see the video’s script (43 KB PDF), click here.