Medical Society image enhancement campaign

The County’s Medical Society wanted to enhance the public image of physicians as multi-dimensional human beings as well as medical professionals. So, for the Society’s “Bulletin” publication, we created and wrote a series titled “Beyond Office and O.R.”

The articles profiled physicians who are serious collectors, who volunteer time and expertise in third-world countries, who climb mountains and fly airplanes, who are foster parents for many children, and much more. Comments by ACMS members and the public about the series were uniformly enthusiastic.

Role: Researching, writing