Bally Design creates products that lead their markets. Their clients are highly satisfied – but how to communicate that to other potential clients? Bally asked us to implement a targeted media campaign, working with trade journals on stories about key Bally projects.

We established contacts with editors of dozens of publications and began producing editor-friendly project factsheets. Soon stories about Bally Design’s work began appearing on covers and in two-page spreads – well-deserved recognition, and publicity that produced results.

To see a page (200 KB PDF) from one of the stories we placed for Bally, click here.