Marketing communications for a robot

Probotics (now Aethon) needed a marketing communications plan for a mail-delivery robot for office use, hoping to convince conservative office managers they could save money through automated mail delivery.

Working on a tight schedule, we devised a plan that covered everything from overall strategy and company positioning to product names to media placement.

The mail robot didn’t survive initial trials, but the company is poised to become a robo-powerhouse with other products.

Role: Consultants (working through Creative Marketing Strategies)