The name’€™s the thing

We started working with a new technology company when it had only a big dream and a placeholder name. Our charge: come up with a name that would suggest the important work the company would be doing in the health field, and that would work internationally.

After a great deal of research and brainstorming, we and the company CEO arrived at a nameâ – ProSanos – that met all the requirements. We developed a powerful tagline: “Information solutions powering a world of health care advances.” Then we worked with a graphic design firm to create a logo that would be strong in all its projected uses, along with stationery, business cards, and a graphic treatment for the company’s print pieces.

ProSanos has grown amazingly since those early days; it’s a successful company with intelligence and integrity. It was our pleasure to be in at the beginning.

Role: Consulting, creative direction