Launching an advice column

The nonprofit 4 Kids Early Learning Network has unparalleled expertise in child development and education – but it needs the kind of public exposure that helps generate financial and other support.

We worked with the Health and Science Editor at the Pittsburgh Post-Gazette to develop a weekly parenting advice column in which 4 Kids staff answers reader questions. The column is doing what it was intended to do: delivering great, practical advice – and bringing positive attention to an organization that deserves it.

To see a current list of the columns, and links to the online versions, click here.

Role: Media consulting