Helping a client stay front-of-mind with stakeholders

Heritage Health Foundation Inc. and its 4 Kids Early Learning Network send monthly cards to important constituencies: funders, other supporters, and assorted friends. The cards – the inspiration of our very creative client – sometimes ask for support, and are sometimes just whimsical and fun. It’s a great way to avoid getting lost in the crowd knocking at the doors of important stakeholders.

Of course, at the end of each year, a special holiday card contains season’s greetings.

The monthly cards are so well received that they’ve morphed into an entire line of cards (www.kards4kids.org) whose sales support the nonprofit 4 Kids organization.

To see a sample holiday card (325 KB PDF), click here.

Role: Consulting, creative direction, writing