Differentiating a client for the media

In the crowded world of biotech press, how to convince media to mention one company? For ProSanos Corporation, we worked with the CEO and others to identify clear differentiators, then shaped pitches and found editors interested in the stories.

The results: many mentions in a range of useful media, including business publications and trade journals of special interest to current and potential clients.

To see one example (500 KB PDF), with references to ProSanos highlighted, click here.

Role: Media consulting, story placement