ProSanos is a young California-based technology company that specializes in sophisticated analysis of healthcare data. With exceptionally high-level capabilities, it helps clients understand the effects of their products and expand markets for existing drugs.
Until the company grew large enough to take its communications in-house, we handled all the marcomm work. That required a fast education in the complexities of a rapidly evolving industry, so we could stake out the company’s differentiators and help build the brand.
Along the way, we produced all its marketing communications materials and handled media relations. One result, featured at right, was a series of cost-effective print pieces describing ProSanos products and pointing out benefits to highly targeted audiences in the pharma industry.