A capital campaign for a fine small college

Chatham College was about to launch its first capital campaign in a quarter-century. It needed a casebook that would speak compellingly to both heart and head, addressing the interests of thousands of alumnae as well as corporate and foundation donors.

The resulting casebook was called “wonderfully readable” by the client. It presented the college’s case with drama and logic – and won a major national award. We were also asked to write and consult on the campaign’s centerpiece video, and to write various ancillary materials, including speeches.

The campaign was a great success, exceeding its goal by more than seventy percent.

To see a page from the campaign case statement (199 KB PDF), click here.

Role: Writing, consulting